{"id":14054,"date":"2025-12-05T15:21:51","date_gmt":"2025-12-05T14:21:51","guid":{"rendered":"https:\/\/www.longospeciality.it\/?p=14054"},"modified":"2025-12-05T15:50:22","modified_gmt":"2025-12-05T14:50:22","slug":"charity-panettone-from-telefono-rosa-a-gift-that-goes-beyond-the-gesture","status":"publish","type":"post","link":"https:\/\/www.longospeciality.it\/en\/blog\/notizie-longo\/panettone-solidale-telefono-rosa-un-regalo-che-va-oltre-il-gesto\/","title":{"rendered":"Charity gifts: the Telefono Rosa Panettone \u2013 more than just a gesture"},"content":{"rendered":"<p data-start=\"877\" data-end=\"1284\">In the context of the <strong data-start=\"894\" data-end=\"923\">corporate Christmas gifts<\/strong>, the question many people are asking themselves is no longer just what to give as a gift, but why to do so. More and more companies have begun to question the meaning of gift-giving: is it a ritual gesture or an opportunity to convey their identity, choices and vision? Hence the growth of <strong data-start=\"1158\" data-end=\"1177\">charity gifts<\/strong>, favoured by those who want to associate their brand with a clear message: we create value whilst giving back.<\/p>\n<p data-start=\"1286\" data-end=\"1663\">It is in this context that the <a href=\"https:\/\/www.longospeciality.it\/en\/shop\/panettoni\/classic-pink-wrapped-panettone-low-profile-style-750-g\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1322\" data-end=\"1358\">Telefono Rosa Charity Panettone<\/strong><\/a>, the Longo project launched at Christmas 2025 to support women who are victims of violence. <strong>For every panettone sold<\/strong> were <strong>\u20ac2.50 donated<\/strong>, transforming a symbol of the Christmas tradition into a means of practical solidarity.<\/p>\n<h2><strong>Why choose a charity panettone as a Christmas present<\/strong><\/h2>\n<p data-start=\"1725\" data-end=\"1969\">The growth of <strong data-start=\"1741\" data-end=\"1770\">fair trade Christmas gifts<\/strong> It is not a passing trend: it is the result of a more profound change. The <a href=\"https:\/\/www.longospeciality.it\/en\/shop\/\" target=\"_blank\" rel=\"noopener\">corporate gifts<\/a> They are no longer just a way of saying thank you, but a way of making a statement. They represent who you are and what you choose to support.<\/p>\n<p data-start=\"1971\" data-end=\"2031\">The Telefono Rosa Charity Panettone campaign was successful because:<\/p>\n<ul>\n<li data-start=\"2033\" data-end=\"2204\">turns an object that is already anticipated (the panettone) into a message<\/li>\n<li data-start=\"2033\" data-end=\"2204\">makes the donation quantifiable (a clear and traceable donation)<\/li>\n<li data-start=\"2033\" data-end=\"2204\">speaks to both emotion and reason<\/li>\n<\/ul>\n<p data-start=\"2206\" data-end=\"2300\">Perceived value increases not because the product changes, but because the story behind it changes.<\/p>\n<h2><strong>The value for businesses: a charitable gift that multiplies the impact<\/strong><\/h2>\n<p data-start=\"2373\" data-end=\"2588\">Many companies have chosen this panettone as <a href=\"https:\/\/www.longospeciality.it\/en\/blog\/christmas-corporate-gifts\/corporate-charity-christmas-gift\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"2422\" data-end=\"2451\">corporate charity gift<\/strong><\/a>, by channelling a budget they would have spent anyway into an initiative that makes a real difference. And <strong>The benefit is not only social, but also strategic.<\/strong><\/p>\n<p data-start=\"2590\" data-end=\"2613\">A charity gift can:<\/p>\n<ul>\n<li data-start=\"2615\" data-end=\"2846\">\u00a0to strengthen the brand\u2019s reputation<\/li>\n<li data-start=\"2615\" data-end=\"2846\">\u00a0to improve internal perception<\/li>\n<li data-start=\"2615\" data-end=\"2846\">\u00a0make it more memorable than standard gifts<\/li>\n<li data-start=\"2615\" data-end=\"2846\">\u00a0to become communication content<\/li>\n<\/ul>\n<p data-start=\"2848\" data-end=\"2944\">When a gift has value, it sparks a conversation. And a conversation strengthens a relationship.<\/p>\n<h2><strong>Telefono Rosa: a network that protects, listens and supports<\/strong><\/h2>\n<p data-start=\"374\" data-end=\"673\">Telefono Rosa has been operating since 1988 in the <strong>protection of women who are victims of violence<\/strong>, providing ongoing counselling, psychological and legal support, safe accommodation and programmes to help people return to work. It is a network that operates every day, helping people to regain a sense of security, independence and dignity.<\/p>\n<p data-start=\"675\" data-end=\"925\">The <strong>Longo\u2019s decision to support Telefono Rosa<\/strong> It stems from the idea that a <strong data-start=\"744\" data-end=\"764\">corporate gift<\/strong> may take on a role that goes beyond the Christmas tradition, becoming a symbol of protection and a fresh start.<\/p>\n<p data-start=\"927\" data-end=\"1209\">The association, founded in Rome and now active throughout the country, works in partnership with institutions, schools, hospitals and local organisations. Training, awareness-raising and direct intervention are interwoven to prevent and combat gender-based violence. Concrete programmes, verifiable figures, and constant commitment: this is what makes a project such as the Telefono Rosa Charity Panettone more than just a product; it is <strong data-start=\"1365\" data-end=\"1444\">a message that spreads amongst people, within organisations, and throughout society.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Nel contesto dei regali aziendali natalizi, la domanda che molti si pongono non \u00e8 pi\u00f9 solo cosa regalare, ma perch\u00e9 farlo. Sempre pi\u00f9 imprese hanno iniziato a interrogarsi sul senso del dono: \u00e8 un gesto rituale o un\u2019occasione per comunicare identit\u00e0, scelte e visione? Da qui la crescita dei regali solidali, preferiti da chi vuole [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,94],"tags":[],"class_list":["post-14054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie-longo","category-regali-aziendali"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.longospeciality.it\/en\/wp-json\/wp\/v2\/posts\/14054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.longospeciality.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.longospeciality.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.longospeciality.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.longospeciality.it\/en\/wp-json\/wp\/v2\/comments?post=14054"}],"version-history":[{"count":15,"href":"https:\/\/www.longospeciality.it\/en\/wp-json\/wp\/v2\/posts\/14054\/revisions"}],"predecessor-version":[{"id":14071,"href":"https:\/\/www.longospeciality.it\/en\/wp-json\/wp\/v2\/posts\/14054\/revisions\/14071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.longospeciality.it\/en\/wp-json\/wp\/v2\/media\/14069"}],"wp:attachment":[{"href":"https:\/\/www.longospeciality.it\/en\/wp-json\/wp\/v2\/media?parent=14054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.longospeciality.it\/en\/wp-json\/wp\/v2\/categories?post=14054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.longospeciality.it\/en\/wp-json\/wp\/v2\/tags?post=14054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}