It was the spring of 2005 when the foundations of the Longo Guide were laid, which in the course of two decades has made known to over 650 thousand users the gastronomic world parallel to that of the motorway.
On Tuesday, March 15, the tenth edition of the Fuoricasello restaurant guide was made official, one of the flagships of Longo, a world of specialties.
Born from an idea of the Longo brothers, which in the spring of 2005 was little more than an intuition, in the autumn of the same year Fuoricasello, a guide to clubs just a few minutes from a motorway exit, was already a reality. September 2005: first edition.
Since then, year after year, the publication has gradually widened its area of competence, adding to the motorway exits those of the expressways, at the same time increasing the number of places mentioned. Just over 300 in the first edition, now 812 in the tenth.
Stops for good food, such as to constitute a dense network of addresses that covers the entire Italian territory adjacent to the major roads. Tripled the citations to confirm what there is to discover if you choose to travel not for the sole purpose of reaching a destination as quickly as possible, but you decide to know the territories crossed, capable of hiding authentic treasures. That Italy, perhaps minor and often forgotten, which is the true custodian of the style of life that the world envies us.
"We are rightly proud to have created Fuoricasello", say the Longo brothers "whose practical usefulness has been understood since the first release. Its originality has generated several imitations, which have not been followed up, because it is not enough to be original. It takes that little bit more, made up of friendships, esteem, involvement, a close-knit and passionate work group. We Longos have accumulated this heritage over time, which is our true wealth “.
The editorial flexibility of the Guide was another reason for success. Fuoricasello for many large companies has become a promotional gadget of sure interest for the opportunity to better represent the company, to have no time limits, not bearing the year of release, to be a useful object and at the same time capable of summarize corporate values with the inclusion of dedicated pages. An extremely effective communication and marketing tool.
Over 650 thousand copies distributed means that Fuoricasello is present as an irreplaceable travel companion in an ever-increasing number of cars.
It can be purchased online € 20.00 on the website www.fuoricasello.it and in bookstores from April.
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